We’re constantly hearing of multiple Australian retailers and brands that preach their commitment to sustainability and progressiveness (particularly when it comes to inclusion and diversity). So why aren’t many of these same retailers taking a stand on the issue of the Voice?

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Rainbow washing, like green washing, is a marketing tactic where companies use social issues to promote their brand without actually taking any meaningful action or support towards those causes. During Pride Month and Mardi Gras in Sydney, it's common to see many companies displaying rainbow-colored products and logos, claiming to support the LGBTQI+ community, while doing very little to contribute to the cause. But customer’s are becoming more wary of brands and are searching for those with a true purpose…beyond making money.

Last week we attended the Online Retailer Conference & Expo for 2022 and had a great time seeing the best in the business share their thoughts & wisdom on all things online retail. We wanted to briefly share the 8 key themes we observed, much of which is aligned with our thinking on the future of retail.