OPINIONATED | COLLABORATIVE | PROGRESSIVE | AGILE | RESPECTFUL

We are more than a retail consultancy. We’re educators, inspirers and co-creators.

We are Australia’s leading consumer facing retail strategy consultancy, and we have partnered with some of Australia’s and New Zealand’s most successful retailers, start-ups, digital pure-plays, private equity, and property developers, helping them to connect with their consumers in today’s rapidly changing market landscape.

Our mission is to co-create the future of sustainable retail, whilst using business to positively impact the environment and society.

We aim to inspire every retailer to do better and be better.

Meet the Team

We’re a collection of senior retail practitioners that challenge the norm, using a collaborative approach with a desire for continuous improvement…but most importantly, we LOVE retail.

Steve

CEO & Founder

The former Founder & CEO of IdeaWorks, and the Founder of RetailOasis, Steve is one of Australasia’s most highly regarded retail experts - with more than 45+ years of retail experience he’s the “Godfather of Physical Retail”, if you will. With experience from leadership through to operations, he thrives helping individuals and businesses seek opportunities and realise their potential. Steve also sits on several public boards and is the co-founder of tech start-ups Releaseit and Green Friday. In addition to his retail expertise, Steve is a wine wizard - winning many blind tastings and completing his WSET levels 1-3.

Madeline

Partner & Senior Retail Strategist

Madeline is one of the founding members of her family’s business, RetailOasis - in fact, she has been there since day 2. She began her career working in and managing physical retail stores and customer service teams, giving her first-hand experience and knowledge of the retail industry. She’s passionate about keeping up to date with the latest and greatest in retail, whether that be new store openings, trends, or insights. During her 17+ years at RetailOasis she has developed a large personal network of international and domestic retailers, through which she organises retail tours, one-on-one meetings with retail executives, and podcast episodes (The Retail Wrap-Up).

Pippa

Partner

After starting her career in advertising, being awarded Cannes Young Marketer of the Year in Australia, and being recognised for her work at award shows like Cannes, D&AD and the Effies, she moved into the family business. Curious by nature, her interest lie in consumer psychology and understanding what makes people tick. Outside of RetailOasis she runs a successful astrology business, Pippa Kate.

Emma

Senior Retail Strategist

Emma is our very own British powerhouse. She has a strong background in fashion, having completed a Fashion degree and starting off her buying career in London working for various fashion brands. She made the move into strategy and insights leaning into her curious nature, and her passion for the ever-evolving retail landscape and consumer trends.