In our most recent blog, we dive into Love Island’s partnership with eBay in a push to move away from fast fashion sponsorship.

With 62% of US Gen Z and Millennials saying they look for an item second-hand before purchasing it new and the show hitting a whopping 5 million viewers for its opening episode, of which 61.6% were aged between 16 – 34, this is clearly a match made in heaven!

Millennials are officially overtaking boomers as the country’s largest generation group according to 2021 ABS data

Anecdotally, it’s been suggested that the uncertainty surrounding an election negatively impacts consumer spend. And our experience has shown us, time and time again, that many retailers are quick to blame an election for a drop in consumer confidence and subsequent slowdown in sales. 

But is there any truth to this?

Sustainability has been a buzz word thrown around the retail industry for years. Companies love marketing their “pledges” or “plans” to reach a target of carbon neutrality, but the tides are changing, and the more greenwashing companies do the more harm it poses to their consumer base. 

In recent times Victoria’s Secret has been doing everything to transform its negative brand image of the past - but is it enough to beat Kim Kardashian’s Skims?

The pandemic has given rise to five key trends, which are showing no sign of slowing down. 

There is no question that the Covid-19 pandemic has fundamentally impacted all our lives over the past two years. However, its enduring impact on Millennials, Zoomers and Alphas cannot be underrated.

Influencers are at the sweet spot where content & commerce intersect. Influencers have fast become one of the biggest drivers of social media trends. When you ask a Gen Z kid what they want to be when they grow up gone are the days of “doctor” and “lawyer”, now you’re more likely to hear ‘Influencer’ ‘TikTokker’ ‘Vlogger’… and why wouldn’t they aspire to this when everyday they scroll the successful lives of influencers.

As with many legacy brands, Tiffany & Co face the challenge of remaining relevant in a highly fragmented market. And as has been seen, a brand’s relevancy has very little to do with its age or longevity.

5 Big Themes from RetailOasis Podcasts on the Future of Retail