The significance of Black Friday and Cyber Monday (BFCM) sales events continues to grow in Australia's retail landscape. With predictions indicating a 3.0% increase in spending for the upcoming BFCM weekend, totalling $6.36 billion, consumers are eagerly awaiting the bargains and discounts these events offer. Despite a flat trend in e-commerce growth and heightened budget scrutiny among shoppers, the convenience factor remains paramount, especially as logistics challenges persist within the retail sector.

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Thanks to COVID, the idea of a shopping centre visit, as an activity or general browse, has been challenged and now the customer may think twice before heading out for a shop. 2020 saw many changes in behaviour across society. Fundamental norms no longer exist. So how has the centre shifted in our psyche, a year after our lives changed.

Let’s talk about the rise and rise of Singles Day.