Case Study: Nude Lucy x RetailOasis
Australian fashion brand Nude Lucy partnered with RetailOasis to gain a greater understanding of their current and future customer to explore strategic potential. RetailOasis carried out robust quantitative research using Australia’s largest consumer database, identifying nine bespoke segments which make up the total female fashion market in Australia considering the key behaviours, attitudes, and drivers for each segment. Through intensive market research, the core opportunity segments for the Nude Lucy brand were identified, gaining a clear understanding of the subsequent market value to the brand. RetailOasis undertook a store audit of the total Nude Lucy store network across Australia to identify the target customer at a store level, grouping the stores into five clear clusters to effectively manage the growing store portfolio. The Nude Lucy team were equipped with a clear and actionable marketing, store, and merchandise plan to unlock future opportunities during a period of significant growth.
“Thoroughly enjoyed working with the team at RetailOasis. Their expertise in retail and competitive research, combined with a deep analysis of our consumer base and store network, allowed us to identify countless customer opportunities. Their collaborative approach and strategic direction have been invaluable.”
- Elise Moncur, General Manager of Nude Lucy