Proving how essential customers opinions are in the success of a brand, we look into the ups (and downs!) of retailers associated with the Depp vs Heard case.

With support for Johnny Depp skyrocketing online, so too has support for Dior and its owner, French luxury goods giant LVMH.

So, what can retail learn from Dior and the Johnny Depp and Amber Heard case?

Anecdotally, it’s been suggested that the uncertainty surrounding an election negatively impacts consumer spend. And our experience has shown us, time and time again, that many retailers are quick to blame an election for a drop in consumer confidence and subsequent slowdown in sales. 

But is there any truth to this?

Sustainability has been a buzz word thrown around the retail industry for years. Companies love marketing their “pledges” or “plans” to reach a target of carbon neutrality, but the tides are changing, and the more greenwashing companies do the more harm it poses to their consumer base. 

In recent times Victoria’s Secret has been doing everything to transform its negative brand image of the past - but is it enough to beat Kim Kardashian’s Skims?

The pandemic has given rise to five key trends, which are showing no sign of slowing down. 

There is no question that the Covid-19 pandemic has fundamentally impacted all our lives over the past two years. However, its enduring impact on Millennials, Zoomers and Alphas cannot be underrated.

Influencers are at the sweet spot where content & commerce intersect. Influencers have fast become one of the biggest drivers of social media trends. When you ask a Gen Z kid what they want to be when they grow up gone are the days of “doctor” and “lawyer”, now you’re more likely to hear ‘Influencer’ ‘TikTokker’ ‘Vlogger’… and why wouldn’t they aspire to this when everyday they scroll the successful lives of influencers.

Retail Store Openings in 2021 and their design. Here are some brands kicking goals.

As with many legacy brands, Tiffany & Co face the challenge of remaining relevant in a highly fragmented market. And as has been seen, a brand’s relevancy has very little to do with its age or longevity.

5 Big Themes from RetailOasis Podcasts on the Future of Retail

What is retail and how to think about it within the context of it’s history and the modern world.

Thanks to COVID, the idea of a shopping centre visit, as an activity or general browse, has been challenged and now the customer may think twice before heading out for a shop. 2020 saw many changes in behaviour across society. Fundamental norms no longer exist. So how has the centre shifted in our psyche, a year after our lives changed.

After much lock-down here’s a little piece on what the Cult TV program Bidgerton can Teach Retail

Welcome to the world of reuse, recycle, repair, resell and rental.

Charles Darwin’s Theory of Evolution and the underpinnings of Altruism.

Let’s talk about the Retail Zombies during the Retail Apocalypse

It’s more than fair to say that the disruption of COVID-19 has changed the retail landscape forever. What we buy, how we buy and where we buy - our behaviour as consumers has changed...forever.