Influencers are at the sweet spot where content & commerce intersect. Influencers have fast become one of the biggest drivers of social media trends. When you ask a Gen Z kid what they want to be when they grow up gone are the days of “doctor” and “lawyer”, now you’re more likely to hear ‘Influencer’ ‘TikTokker’ ‘Vlogger’… and why wouldn’t they aspire to this when everyday they scroll the successful lives of influencers.

In a Capitalist world where we’re taught ‘I have to take off someone in order to grow my business’, we explore the positive effect brand partnerships are having on retail businesses.