Australian retailers are boosting sales and discounts to combat slowing spending caused by inflation and rising interest rates. With discretionary income shrinking, mid-market brands face challenges, while Amazon gains ground with value-focused shoppers. As Trent Rigby from RetailOasis notes, “Smaller wallets mean that retailers have to work harder to take an increased share of this spend.”

Australia’s retail sector remains resilient despite economic pressures, with affluent consumers driving spending. However, rising interest rates and cost-of-living pressures are impacting small retailers and big-ticket purchases. RetailOasis co-director Trent Rigby highlights slowing sales for JB Hi-Fi, Harvey Norman, and Adairs, warning that smaller retailers face growing challenges in forecasting demand and managing debt.

Australian retailers are expanding globally, with brands like Rebecca Vallance and Toys “R” Us entering key international markets. Retail Oasis notes that “it’s become easier for retailers to expand internationally due to increased accessibility to global markets.” Australian brands, especially in food and beauty, are seen as high quality, making overseas growth more viable despite economic challenges.

Teleport’s enLIGHTenment exhibition in Sydney highlights the power of immersive experiences, offering key lessons for retailers. RetailOasis director Trent Rigby says experiential retail is shifting towards “localising experiences” to engage customers. Brands like Krispy Kreme and Camp toy stores use interactive elements to attract visitors, with Rigby noting, “It’s a good way to get people back into the store.”

Retail experts predict bigger sales and better discounts leading up to Christmas as spending slows. Trent Rigby from Retail Oasis notes, "Smaller wallets mean that retailers have to work harder for an increased share of this spend," driving more promotional activity. Sales are expected to ramp up from October as retailers compete for consumer dollars amidst rising costs.

Amazon is gaining ground in Australia, leveraging supply chain strength and technology to outpace local competitors. RetailOasis strategist Emma Easton notes, “Where Amazon are really succeeding is the supply chain presence and technology.” With Prime’s next-day delivery and expansion into key categories, analysts predict Amazon could overtake eBay as Australia’s top retail site, pushing local brands to enhance digital strategies.

Wendy's, the US fast food giant, is preparing to enter the Australian market with plans for 10 stores. Known for its square-shaped patties and indulgent menu items like the Dave’s Triple Cheeseburger, Wendy’s will compete against giants like McDonald’s and Hungry Jack’s. Retail analyst Steve Kulmar suggests the initial rollout is a trial to test the market.

In this article that appeared on Inside Retail, we talk about Adore Beauty’s long awaited entrance into the Private Label game. Subscribe for up to date retail news and trends from Australia’s leading retail consultancy, RetailOasis.

In this article that appeared in ‘The Sydney Morning Herald’ where we talk about the rise of prices in Australian supermarkets + the introduction of bulk buying.

Easter is emerging as a significant commercial holiday in Australia, with retailers expanding offerings in decorations, gifts, and homewares. Retail expert Trent Rigby notes that Easter is now seen as a “second Christmas.” Influenced by social media trends, consumers are embracing new ways to celebrate, with retailers like Woolworths and Kmart reporting growing sales in Easter-themed products.

In this article that appeared in ‘The Sydney Morning Herald’ we talk about the challenge of clothes shopping beyond size 14

In this article that appeared in ‘The New Daily’ we talk about the incredible retail sales in Australia due to Black Friday and Cyber Monday.

In this article that appeared in ‘The Sydney Morning Herald’ we talk about the fallout of possible returns following Boxing Day sales.

In this article that appeared on Inside Retail, we talk about US beauty giant, Ulta Beauty’s partnership with Target, and the mutual benefit. Madeline Kulmar, Co-Director at RetailOasis makes comment.

Subscribe for up to date retail news and trends from Australia’s leading retail consultancy, RetailOasis.

In this article that appeared in ‘The Sydney Morning Herald’ we talk about the shift towards subscription models in supermarkets.

In this article that originally appeared in SMH.com Steve Kulmar, founder of RetailOasis talks about Big W’s Store Closures.

In this article we talk to SMH.com about the store closure of Debenham’s only Australian store in Melbourne

In this article which originally appeared in SMH.com.au where we talk about the rise and rise of cult Japanese brand Muji.