Retail strategist Madeline Kulmar of RetailOasis was featured in commercialrealestate.com.au discussing the growing spending power of older Australians and what it means for retailers and landlords. As Baby Boomers and Gen Xers outspend younger cohorts in discretionary categories, Kulmar warns that retailers who have gone all-in on youth marketing risk overlooking their most valuable customer. She highlights that while Millennials will become the dominant population cohort within five years, population size and discretionary spending power are two very different things, and the smartest retailers and landlords are already designing for both ends of the age spectrum.

Retail strategist Emma Easton of RetailOasis was featured in The Sydney Morning Herald discussing shifting consumer preferences in the sportswear market. As Nike faces declining relevance, brands like Adidas and New Balance are gaining traction by combining innovation, authenticity, and heritage. Easton highlights that today’s consumer seeks cultural relevance and originality, rewarding brands that balance performance credibility with fashion appeal.

RetailOasis Director Trent Rigby joins The Sydney Morning Herald to discuss the $13 billion activewear market. As ASICS leads performance, Lululemon champions the “social athlete,” and boutique brands like Aje Athletica and Nimble thrive on authenticity. Rigby says today’s winners merge performance, style, and community.

RetailOasis Director Trent Rigby discusses the decline of “big logo” luxury with The Sydney Morning Herald. As Chanel, Tiffany & Co. and Armani struggle, brands like Hermès and Prada thrive through exclusivity and innovation. Rigby notes younger consumers now value quiet luxury, sustainability, and originality.

In this article (and video) we talk to ABC’s Andrew Robertson about the shift in retailer including the internationals entering the market.