ABC Perth: The Rise of Dupe Culture

The rise of dupes - affordable alternatives to popular products - is transforming consumer behaviour. Driven by the cost-of-living crisis, consumers seek value without compromising on desired goods. RetailOasis strategist Emma Easton highlights how social media has fuelled “loud budgeting,” with Gen Z proudly sharing their favourite dupes on TikTok and Instagram, making this trend a lasting cultural shift.