commercialrealestate.com.au: Older Australians outspend younger shoppers, forcing retail rethink

Retail strategist Madeline Kulmar of RetailOasis was featured in commercialrealestate.com.au discussing the growing spending power of older Australians and what it means for retailers and landlords. As Baby Boomers and Gen Xers outspend younger cohorts in discretionary categories, Kulmar warns that retailers who have gone all-in on youth marketing risk overlooking their most valuable customer. She highlights that while Millennials will become the dominant population cohort within five years, population size and discretionary spending power are two very different things, and the smartest retailers and landlords are already designing for both ends of the age spectrum.