SMH: Chanel, Armani, Tiffany’s - What’s killing ‘big logo’ luxury brands?

RetailOasis Director Trent Rigby discusses the decline of “big logo” luxury with The Sydney Morning Herald. As Chanel, Tiffany & Co. and Armani struggle, brands like Hermès and Prada thrive through exclusivity and innovation. Rigby notes younger consumers now value quiet luxury, sustainability, and originality.