SMH: $550 Running Shoes? The Brands Battling for the Competitive Edge in Activewear

RetailOasis Director Trent Rigby joins The Sydney Morning Herald to discuss the $13 billion activewear market. As ASICS leads performance, Lululemon champions the “social athlete,” and boutique brands like Aje Athletica and Nimble thrive on authenticity. Rigby says today’s winners merge performance, style, and community.