Our People

Steve Kulmar is one of Australia and New Zealand's most highly regarded retail marketing and communication experts. Over the last 28 years, as founder and CEO of IdeaWorks, he has helped re-engineer, rebirth and launch some of the region's most successful retail businesses.

Steve has an experience base second to none, ranging from Woolworths to Westfield. Over the last 15 years, he has helped Big W grow into Australia's most successful discount department store. He has worked with Supercheap Auto to re-engineer their core business while launching their boating, camping fishing category killer, BCF. And most recently, he has helped to redefine the Mitre 10 brand.

Steve has worked in similar partnerships with countless other retailers, including (Woolworths) BWS, Angus and Robertson, borders, Oz Design, Bendon Lingerie, Warehouse Stationery, and many more.
Steve retired from IdeaWorks in June 2008 to start a new retail marketing consultancy RetailOasis.

Steve is also a non-executive director of two public and three private businesses, a shareholder in two successful retail businesses, and a passionate contributor on the domestic and international speaking circuit.