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Our strategy consultants love to stay informed, dig deeper and understand not just what is happening in the retail industry but why!

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Latest News
In The Media
The Drum ABC News commentary on Coles fresh food prices Tue 31 January
Steve Kulmar joins the Drum to discuss Coles announcement to cut fresh food prices and the true impact in the war against Woolworths
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Today Tonight Best Supermarket Survey
Steve comments on the supermarket price war and changing consumer shopping habits
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Today Tonight: Supermarket promises
Steve talks to Today Tonight on how the inconsistencies between customer expectations of the service promise supermarkets advertise, versus what they can actually deliver, is often more harmful to their brand.
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Today Tonight: Retail Revolution
As we continue to see a revolution in retail, Steve comments on the importance of multi-channeling and being more consumer responsive to survive.
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A Current Affair: Kmart Sales Bombshell
Steve Kulmar comments on Kmart's decision to go against trends and pledges to have everyday low prices over sales.
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A Current Affair: Budget bread gets nutrition tick
Catherine Rex talks to ACA on the latest supermarket war for budget bread.
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BRW magazine: Good Guys in the house
Steve talks with BRW on the success of the Good Guys retail model, and how they make it work in a category seeing others struggle.
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A Current Affair: Best value vegetables investigation
Steve comments on our fruit and veg category with A Current Affair as they investigate seasonal shortages and price wars between the big players.
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Sky News: Global retailers led by Zara entering Australia with Steve Kulmar from Retail Oasis
Steve talks with Carson Scott and debates the impact for local retail of global fast fashion retailer Zara opening its first Australian store in Sydney Westfield.
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9am with Steve Kulmar: From conspicuous to considered consumption in fashion
Steve Kulmar talks on 9am on how sustainability has created a more considered fashion consumer seeking out quality over transient fashion.
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Small wonders - Sydney Morning Herald
Adult clothing labels are no longer overlooking kidswear, with Witchery launching a junior fashion line, while Zara and Gap get set to arrive on Australian soil. Steve comments on how these more affluent brands are changing the game in kidswear that has been "very well serviced by discount department stores"...
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Expert opinion – The Australian Retailer
Steve shares his tips with The Australian Retailer on how he got to run Retail Oasis and use his career experience to help retailers better connect with customers to "generate more traffic into their stores" and creating loyalty by thinking locally and digitally in todays marketplace.
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Trench warfare – Sydney Morning Herald
While the divide between budget VS sophisticated women's fashion deepens, Sportscraft surprises the industry by going upmarket, despite Zara’s entry into Australia. Steve Kulmar comments on why this decision is’nt as surprising as it seems.
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What shoppers really want – Australian Financial Review
As Australia gets over the GFC, "getting people into shops continues to get tougher, getting them to spend when they're there is more of a challenge" with threats from the web, other consumption needs and a drive to reduce debt customer...
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In The Media
The Drum ABC News commentary on Coles fresh food prices Tue 31 January
Steve Kulmar joins the Drum to discuss Coles announcement to cut fresh food prices and the true impact in the war against Woolworths...
  
Ask Us
Our strategy consultants love to stay informed, dig deeper and understand not just what is happening in the retail industry but why!
If you would like their point of view on a problem or have a question on the industry
Click here to fill in your details and question and we will respond with our point of view within 48hours.
  
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CreativeOasis
Creative Oasis is a full service agency, specialising in retail marketing. RetailOasis and CreativeOasis work together to help re-engineer, re-birth and launch some of australia's most successful retail businesses with the understanding of the power of an engaging brand.
TalentOasis
TalentOasis is uniquely focused on helping retailers optimise their most important asset, people. Spanning recruitment, training and development.
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