About Us

RetailOasis is a hand-picked team of senior practitioners led by one of Australia's most experienced retail marketing experts, Stephen Kulmar. We have one goal: ‘connecting retailers with consumers’, by helping them achieve their objectives through consumer insights and trends analysis

We operate with clients who are seriously interested in identifying ways to improve their business, driven by innovation and executed through marketing and branding initiatives

With this in mind, our structure is focused on senior experienced personnel dealing directly with senior retail management and direction. We think your time is too valuable to work any other way

For more information on our people, please see below:

Latest News

In The Media

The Drum ABC News commentary on Coles fresh food prices Tue 31 January

Steve Kulmar joins the Drum to discuss Coles announcement to cut fresh food prices and the true impact in the war against Woolworths
VIEW FULL VIDEO

Today Tonight Best Supermarket Survey

Steve comments on the supermarket price war and changing consumer shopping habits
VIEW FULL VIDEO

Today Tonight: Supermarket promises

Steve talks to Today Tonight on how the inconsistencies between customer expectations of the service promise supermarkets advertise, versus what they can actually deliver, is often more harmful to their brand.
VIEW FULL VIDEO

Today Tonight: Retail Revolution

As we continue to see a revolution in retail, Steve comments on the importance of multi-channeling and being more consumer responsive to survive.
VIEW FULL VIDEO

A Current Affair: Kmart Sales Bombshell

Steve Kulmar comments on Kmart's decision to go against trends and pledges to have everyday low prices over sales.
VIEW FULL VIDEO

A Current Affair: Budget bread gets nutrition tick

Catherine Rex talks to ACA on the latest supermarket war for budget bread.
VIEW FULL VIDEO

BRW magazine: Good Guys in the house

Steve talks with BRW on the success of the Good Guys retail model, and how they make it work in a category seeing others struggle.
VIEW FULL ARTICLE

A Current Affair: Best value vegetables investigation

Steve comments on our fruit and veg category with A Current Affair as they investigate seasonal shortages and price wars between the big players.
VIEW FULL VIDEO

Sky News: Global retailers led by Zara entering Australia with Steve Kulmar from Retail Oasis

Steve talks with Carson Scott and debates the impact for local retail of global fast fashion retailer Zara opening its first Australian store in Sydney Westfield.
VIEW VIDEO (PART 1)
VIEW VIDEO (PART 2)

9am with Steve Kulmar: From conspicuous to considered consumption in fashion

Steve Kulmar talks on 9am on how sustainability has created a more considered fashion consumer seeking out quality over transient fashion.
VIEW FULL VIDEO

Small wonders -Sydney Morning Herald

Adult clothing labels are no longer overlooking kidswear, with Witchery launching a junior fashion line, while Zara and Gap get set to arrive on Australian soil. Steve comments on how these more affluent brands are changing the game in kidswear that has been "very well serviced by discount department stores"...
VIEW FULL ARTICLE

Expert opinion – The Australian Retailer

Steve shares his tips with The Australian Retailer on how he got to run Retail Oasis and use his career experience to help retailers better connect with customers to "generate more traffic into their stores" and creating loyalty by thinking locally and digitally in todays marketplace.
VIEW FULL ARTICLE

Trench warfare – Sydney Morning Herald

While the divide between budget VS sophisticated women's fashion deepens, Sportscraft surprises the industry by going upmarket, despite Zara’s entry into Australia. Steve Kulmar comments on why this decision is’nt as surprising as it seems.
VIEW FULL ARTICLE

What shoppers really want – Australian Financial Review

As Australia gets over the GFC, "getting people into shops continues to get tougher, getting them to spend when they're there is more of a challenge" with threats from the web, other consumption needs and a drive to reduce debt customer...
VIEW FULL ARTICLE

In The Media

The Drum ABC News commentary on Coles fresh food prices Tue 31 January

Steve Kulmar joins the Drum to discuss Coles announcement to cut fresh food prices and the true impact in the war against Woolworths...

Ask Us

Our strategy consultants love to stay informed, dig deeper and understand not just what is happening in the retail industry but why!

If you would like their point of view on a problem or have a question on the industry

Click here to fill in your details and question and we will respond with our point of view within 48hours.

Partners

CreativeOasis

Creative Oasis is a full service agency, specialising in retail marketing. RetailOasis and CreativeOasis work together to help re-engineer, re-birth and launch some of australia's most successful retail businesses with the understanding of the power of an engaging brand.

TalentOasis

TalentOasis is uniquely focused on helping retailers optimise their most important asset, people. Spanning recruitment, training and development.

It's all about connecting retailers with consumers

About Us